An attractive and engaging web page design is sure to lure visitors to the site, but it will not matter until somebody has actually laid eyes on it.
Navigating on the web for a specific topic or item is much like looking for a person; somehow you would have a name or characteristic that would best confer identification. Searchers generally type queries in the form of a question, word, or phrase—most of which may or may not be precisely what they need.
By creating keyword-focused content, you will be able to build a website that is very relevant to the search results. But with today’s top search engines indexing about hundreds of millions of pages and responding to tens of millions of queries each day, what are the chances that a company’s website would appear on the front of the results page, atop its competitors’?
An innovation in information technology, Search Engine Optimization (SEO), offers lead generation solutions to increasing traffic to a particular website, primarily involving editing not only its content but as well as its HTML coding and design, increasing both its relevance to specific keywords and removing the barriers to the indexing activities of search engines.